Lesson plan- week 11- Second task- Black Gold- MULTIMODAL ANALYSIS
MULTIMODAL ANALYSIS:
1. Choose two scenes that juxtapose each other and using details from the scene (any combination of dialogue, gestures, tone of voice, description of environment) to reveal the values or cultural norms portrayed about coffee? Why do you think the filmmakers wanted to show this? Support your answer with specific details from each scene.
Answer: In my opinion, the two scenes which Juxtapose each other in this documentary is the scene where TADESSE MESKELA visits a supermarket in London and the next scene in which the Farmer, BURTE ARBA is cutting down his beautiful coffee trees in order to plant CHAT plants which are narcotic.
Scene 1- Supermarket: In this scene, TADESSE asks one of the staff member's in the supermarket to show him a Ethiopian coffee in the coffee aisle there. The staff member was surprised a bit as he did not know where the Ethiopian coffee was kept in the aisle and TADESSE couldn't find the Ethiopian coffee initially which makes him sad and reminds him of the conditions his farmers are going through due to the low price offered to them on their produce. Later he finds the Ethiopian coffee, Mocha Sidamo which was hidden in one of the shelf away from the customers to which TADESSE makes an appeal to the customers to support fare trade policy and demand for the coffee and other products which are fairly priced towards the farmers from third world countries.
Scene 2- CHAT plants: The next scene is then transitioned to farmer BURTE ARBA who is cutting down his beautiful coffee trees in order to plant CHAT trees as he is not getting any income on his coffee produce whereas planting CHAT trees will get some money as there is high demand for CHAT plants in his region due as it is narcotic nature. He also explains why he has to cut down his old coffee trees as the government has allotted him only one land and he has manage his farming only on that land which restricts him from growing different crops at the same time for a steady income.
The film makers used this transition to show the audience and the coffee consumers around the world, the hardships farmers go through due to the injustice of the world trade organization when it comes to fair trade policy towards third world countries.
1. Choose two scenes that juxtapose each other and using details from the scene (any combination of dialogue, gestures, tone of voice, description of environment) to reveal the values or cultural norms portrayed about coffee? Why do you think the filmmakers wanted to show this? Support your answer with specific details from each scene.
Answer: In my opinion, the two scenes which Juxtapose each other in this documentary is the scene where TADESSE MESKELA visits a supermarket in London and the next scene in which the Farmer, BURTE ARBA is cutting down his beautiful coffee trees in order to plant CHAT plants which are narcotic.
Scene 1- Supermarket: In this scene, TADESSE asks one of the staff member's in the supermarket to show him a Ethiopian coffee in the coffee aisle there. The staff member was surprised a bit as he did not know where the Ethiopian coffee was kept in the aisle and TADESSE couldn't find the Ethiopian coffee initially which makes him sad and reminds him of the conditions his farmers are going through due to the low price offered to them on their produce. Later he finds the Ethiopian coffee, Mocha Sidamo which was hidden in one of the shelf away from the customers to which TADESSE makes an appeal to the customers to support fare trade policy and demand for the coffee and other products which are fairly priced towards the farmers from third world countries.
Scene 2- CHAT plants: The next scene is then transitioned to farmer BURTE ARBA who is cutting down his beautiful coffee trees in order to plant CHAT trees as he is not getting any income on his coffee produce whereas planting CHAT trees will get some money as there is high demand for CHAT plants in his region due as it is narcotic nature. He also explains why he has to cut down his old coffee trees as the government has allotted him only one land and he has manage his farming only on that land which restricts him from growing different crops at the same time for a steady income.
The film makers used this transition to show the audience and the coffee consumers around the world, the hardships farmers go through due to the injustice of the world trade organization when it comes to fair trade policy towards third world countries.
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