COM101

MULTIMODAL ANALYSIS: 1. Choose two scenes that  juxtapose  each other and using details from the scene (any combination of dialogue, gestures, tone of voice, description of environment) to reveal the values or cultural norms portrayed about coffee? Why do you think the filmmakers wanted to show this? Support your answer with specific details from each scene.   Answer: In my opinion, the two scenes which Juxtapose each other in this documentary is the scene where TADESSE MESKELA visits a supermarket in London and the next scene in which the Farmer, BURTE ARBA is cutting down his beautiful coffee trees in order to plant CHAT plants which are narcotic. Scene 1- Supermarket: In this scene, TADESSE asks one of the staff member's in the supermarket to show him a Ethiopian coffee in the coffee aisle there. The staff member was surprised a bit as he did not know where the Ethiopian coffee was kept in the aisle and TADESSE couldn't find the Ethiopian coffee initia...

COMMUNICATION CORE CONCEPT QUESTIONS AND ANSWERS: 1.  Who do you think are the documentarians' audience?  Who do you think they wanted to hear the message from the film? Support your answer with a specific example (scenes, quotes, information) from the movie. Answer: The documentarians' main audience were the consumers buying coffee and who consume coffee on a daily basis and they wanted to hear the message from the person who knew the living conditions of the coffee farmers in Ethiopia.  In a scene, where TADESSE MESKELA, manager of Oromia Coffee farmers co-operative union visits a supermarket in London and asks one of the staff members there to show him Ethiopian coffee to which the staff member acts surprised as he did not where exactly the Ethiopian coffee was kept in the coffee aisle there. So TADESSE tries to search for that coffee himself and after a lot of searching he finally finds a Ethiopian coffee- Mocha Sidamo which was hidden in one of the shelf ...

Grades are not everything The current grading system just takes the free will out of education We are often told by our parents and teachers from time to time that in order be successful in life, we need to get good grades. To get a good Job, we need good grades and to earn more than our peers, we need to get good grades. Such is the state of our current education system. The pressure of getting good grades starts right from our childhood and goes on till we graduate which invariably has a negative effect both physically and mentally on children. In pursuit of getting good grades, students often indulge in cheating and unhealthy behavior which defeats the whole purpose of getting a good grade, which is learning and free will. Grading students, from A to F, has become synonymous with education itself. The structure of the current grading system is believed to be the biggest culprit in America’s long, steady decline in education (Thomsen, 2013). According to a study conduct...

Annotated Bibliography COM 101- Communication Across Contexts Credible sources to save General Education Subjects General Education helps strengthening the higher education system which is evidently demonstrated in various articles. Tongam, N. (2014, February 24) The Importance of Understanding the General Education in strengthening the Higher Education System. Retrieved from IDEAS Working Paper Series from RePEc, 2014 https://search-proquest-com.libaccess.senecacollege.ca/docview/1700391510?rfr_id=info%3Axri%2Fsid%3Aprimo In the ‘Importance of Understanding the General Education’, Tongam (2014) states that the system of Modern education has produced reliable scientist and technocrats but has not spawned graduates with the integrity of mature personalities. He feels General Education is the implementation of the concept as a reaction to the tendency of modern society in idolizing the products of technology and tend to ignore human values due to the product of m...